Darrel Pugh

Director of Business Development and Growth

As Director of Business Development and Growth, Darrel’s focus is enabling Transform to scale and grow its revenues in key areas, with particular focus on our Salesforce practice.

He has a background in leading enterprise transformational projects having led Salesforce’s Sport and Entertainment vertical where he most notably led Formula 1’s Global Fan Experience Project, TeamGB’s Olympic Digital Transformation, & Betway’s Customer Loyalty Programme. Previously Darrel led European Commercial Operations for KORE Software and prior to that he was at SAP running key strategic accounts.

He holds an MBA from Uni of Liverpool, and started his career as a Business Analyst with the Football Association, before specialising in commercial growth with technology and consultancy organizations.

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