Will Lowe

Chief Data & Analytics Officer

Will is our Chief Data & Analytics Officer, consulting organisations on customer centricity, value creation from data, data science, data regulations and marketing technology.

Will’s career began in marketing with Nestle and Diageo before he joined dunnhumby where he spent 10 years helping global retailers and brands become more customer-centric and monetise their customer data. He was also the Managing Director of Callcredit’s (now Transunion) Marketing Division.

Will is passionate about using data with original ideas to create more profitable relationships between organisations and their consumers. This includes helping organisations think through the data and technology strategies and platforms they need to deliver their business objectives.

He's been featured in the prestigious DataIQ 100 list, the curated list of the 100 people most influential in data, 6 times in his career, of which 5 in a row (2020-2024).

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