Promoting healthier life choices through behavioural science, human-centred design, and building targeted digital apps for Public Health England.
Unhealthy habits are responsible for around 40% of all deaths in England, costing the NHS more than £11 billion a year. Public Health England wanted to increase public awareness about how daily behaviours impact health, now and in later life.
Transform’s goal was to inspire the public to get serious about prevention.
Transform studied public health records to identify the bad habits causing major preventable diseases. Then, using behavioural science, found the common obstacles to adopting new habits or changing old ones.
With valuable research on the end-user, our UX, UI and content experts worked with Software Engineers to develop digital tools people would love using every day. These are How Are You, C25K, Drinks Tracker, SmokeFree, Easy Meals and Sugar Smart.
Our work in the public sector extends beyond this project. If you’re interested in hearing more about our wider experience, please get in touch.
We built several platforms that demonstrate action to promote physical health and wellbeing
Our Sugar Smart and Healthy Meals tools can be used by anyone wanting to educate themselves on better nutrition.
The tools and apps were available to everyone, regardless of gender.
Sustainability was achieved through accessible design and low-fi graphics.
Our research specifically focused on life stage vs age as we know life expectancy differs between lower & wealthier socioeconomic groups.
By designing products that would encourage people to change their behavior with better decision-making around their health.