Data And Ai

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The value in data is limitless. Turn fragmented, inaccessible data into insights that drive business outcomes.

Data is an essential source of understanding, insight and the basis for proactive decision-making. However, it’s not enough to have the data, it needs to be reliable, and you need to know how to use it.

To unlock the value of data and leverage AI for faster and better decision-making, you need to start with a strong data foundation. This will enable you to build trust in the quality of your data which will in turn help you to achieve your business objectives to grow, optimise and reduce risk.

Our award-winning Data & AI Solutions, enable you to take advantage of the transformative power of data and artificial intelligence (AI) from building the right foundations to deploying the latest models to help you grow, optimise and reduce risk.

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Winner of the Data for Good - ESG for our Net Zero Systems Tool for DESNZ.

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Winner of Best Use of AI and Automation Tools - Tackling workforce challenges in the NHS.

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Our Chief Data Officer, Will Lowe, is recognised by DataIQ as one of the UK's top 100 in data.

Assess the impact of AI

Understand how AI will impact your business, what you can do to build a roadmap to unlock growth, optimise operations and mitigate risk.

Our AI Impact Assessment defines and quantifies the emerging threats and opportunities AI can bring in the context of your organisation, operation and market. It is the first part of the journey in helping you to respond with strategies to mitigate risk and exploit opportunities – moving out of the hype cycle into definitive next steps on your AI journey.

Benefits of an Impact Assessment:

Understand your current state, opportunities and threats
Start your AI journey with prioritised options and roadmap
Bring your people on the journey with a clear vision

Define your Data & AI strategy

Make sense of what data you have and how you can turn your decision making from reactive to proactive with a single source of truth.

Businesses are awash with data and often making reactive decisions based on multiple sources of truth. Data and AI Strategy is the link between strategic objectives and timely insights to drive proactive decision making and is the first step in an accelerated journey enabling continual release of value. Our Data & AI Strategy Framework enables covers use cases, architecture, governance, people and proofs of value that enable you to spend less time in fancy decks and more time delivering value.

Benefits of a Data & AI Strategy:

Making faster, better decisions that execute business strategy
Improving business agility to respond to change
Improving customer-centricity
Ability to identify and seize new opportunities
Redirect resources to focus on value creation with AI and automation
Transparently showing value every step of the way

Generate value from your customer data

Find out ways to can generate outcomes-based strategies and insights that attract, engage and retain the right customers.

Businesses are asking their customer teams to do more with less as they try to shine a light on more profitable and lasting relationships. Today’s technology allows businesses to collect ever-growing piles of customer and prospect demographic, transaction, and preference data. But more information doesn’t mean more insights.

Our people combine their deep industry knowledge, functional capabilities and technical know-how to help our clients to generate outcomes-based strategies and insights that attract, engage and retain the right customers.

Benefits of a Customer Insights and Analytics:

Generate a higher return on marketing and promotional investments
Increase sales to existing customers
Lower new customer acquisition costs
Reduce customer churn and increase loyalty
Resolve customer service problems more efficiently – or better yet, avoid them
Increase the sales force effectiveness by targeting qualified prospects

Optimise / modernise your data platforms

Overcome common barriers to value: data accessibility, data trustworthiness, data readiness and timeliness.

To handle high volume and variety of data from many disparate sources, you need a modern data foundation that is best scaled on the cloud. A modern data platform helps businesses overcome common barriers to value: data accessibility, data trustworthiness, data readiness and timeliness.

We combine our deep industry knowledge, experience with the main cloud platforms and technical know-how to help clients to build/optimise data platforms or migrate to new ones. Starting with the right use cases, we guide you through platform selection, architectural design and programme execution to deliver real value.

Benefits of modernising of data platforms:

Making faster, better decisions that execute business strategy
Operate with greater speed, agility and scale
Select the optimal platform based on cost and use cases
Future proof your platforms by taking a micro-services approach
Unlock new capabilities in AI by having the right foundations
Optimise your cloud operating costs

Unlock value from data science and AI

Deliver targeted PoCs aligned to key use cases and technology decisions to accelerate return on investment.

Organisations need a way to unpack challenging use cases and accelerate adoption of advanced data and AI solutions because they are under pressure to generate new value or optimise operations yet lack the internal capability or capacity to execute.

Our Data Engineering, Data Science, Machine Leaning and AI experts combine their capabilities to bring diverse thinking to tackle complex client challenges linked to their business strategy. Our Data & AI Lab teams are able to deliver targeted PoCs aligned to key opportunities, use cases and technology decisions, with multiple sprints enabling go/no-go stage gates to validate investment.

Benefits of our Data & AI Lab:

Making faster, better decisions that execute business strategy
Prove the business value of advanced analytics and AI experiments
Define prioritised roadmaps for the deployment of solutions
Unlock hidden value from your data to seize new opportunities

Meet our experts

Will Lowe

Chief Data Officer

Will heads up the Data & Analytics Practice at Transform. We deliver award winning data science projects using AI and Machine Learning.

He's been working with AI for over 20 years since joining dunnhumby, the data science company famous for helping Tesco run the Clubcard loyalty programme. He was also the Managing Director of TransUnion’s Marketing Division, a credit bureau and one of the UK’s largest consumer data and analytics businesses.

He's been awarded in the DataIQ Top 100 Most Influential People in Data 5 times.

Dione Rayside

CRM Director

At Transform, Dione leads a 15-person cross functional team, covering account management, email developers and data engineers, working to ensure that data is always at the forefront of decision making.

Dione is a dynamic and experienced CRM leader, focused on driving business change through best practise operational marketing processes. A data strategist, with 20+ years’ experience working with leading Brands, tasks include business justification, forecasting, budgeting, contact strategies, test design, and implementing the benefits of AI within CRM.

Experience in leadership roles across B2C and B2B agencies, Dione applies a unique perspective to CRM by focusing on understanding the core business challenges, building successful client and team relationships, in an ever-changing landscape. Through strong leadership, planning, innovation, implementation, and organisation skills Dione and her team delivers CRM programmes that achieve tangible results.