Client
Eleven Sports
Domain
Retail
Service
CRM
Using data to accelerate sports subscriptions
Delivering a global CRM platform in record time
Eleven is the world’s biggest, fastest-growing platform for live football streaming.
But it’s not enough simply to secure the rights to matches across multiple markets—they needed to get fans on board fast. That meant a global CRM platform, a single customer view, and the power to personalize everything to each fan.
All in 16 weeks.
How we tackled it:
We stood up the best CRM for the job - a scalable, flexible, affordable platform for all markets.
Automation and integrations made it easy to generate insight, plan campaigns, build audiences and execute at speed.
And we didn’t even need all 16 weeks - we were operational in 12.
The big wins:
4x growth, from one sport in 5 markets to 4 sports in 11 markets.
Email and app push notifications dramatically improved engagement and platform usage.
11% increase in conversion from registering to subscribing via email campaigns.
Transform has become our database and CRM partner, delivering a data platform that provides insight and enables us to engage with our viewers like never before, forming the foundation for our continued growth as a business.Eleven Sports Global CRM Director