Supporting SWR’s Unified Datahub and Customer Data Platform project

Driving SWR’s customer transformation through connected cloud, data and Martech innovation.

The challenge they faced

• South Western Railway (SWR) sought to enhance its Single Customer View by integrating digital and traditional data channels through a new Datahub and Customer Data Platform. 
• The objective was to drive customer acquisition, improve loyalty, and empower marketing and commercial teams with unified insights.
• However, integrating new data feeds took months instead of days, creating operational bottlenecks.
• SWR needed a technology partner to define vendor requirements, support tendering, and guide solution selection — and engaged Transform to deliver this.

How we helped

• Transform developed an As-Is systems map and a To-Be architecture for the Datahub to align with business and transformation goals.
• Supported procurement and vendor selection with technology expertise, SLA guidance, and agile vendor management.
• Collaborated with key SWR partners to ensure smooth transition and technical readiness.
• Advised on vendor vetting, shortlisting, and technical evaluations during the tender process.

The focus was on:

• Joint delivery with SWR teams to design RFPs and define technology requirements.
• Marketplace review of marketing service providers for inclusion in the vendor process.
• Cloud architecture guidance to ensure scalable, reusable integrations and accelerate deployment.
• Governance and compliance support, ensuring adherence to ICO, GDPR, DPA, and PECR standards.