Client
Argos
Domain
Retail
Service
Digital Transformation
How digital transformation of a retail icon led to over £3 billion in online sales
From catalogue to clicks at Argos, designing same-day delivery, improved ways to pay and new mobile apps.
The challenge
The original multi-channel retailer, Argos had been offering customers home browsing and in-store convenience since 1973 and became famous for a unique catalogue and store combination.
However, Argos needed to evolve their model, technology and experience to offer digital omni-channel shopping.
The solution
For over a decade, Transform worked as the digital transformation partner for Argos, providing programme leadership and management, product ownership, digital delivery management and research.
Transform supported the pilot of a same-day delivery service across 12 London stores, by:
- Developing a digital proof of concept
- Creating a low impact, low cost, quick-to-implement scheme
- Trading and distribution with no interruption
However, this was only the start. Having identified the commercial solution, we used user-centred design to create an approach to reconcile customer experience with regulation and delivered first year targets in the first quarter.
Transform delivered an evolution of the digital experience alongside the Argos team including:
- Full scale redesigns on new platforms
- Apple & Android Apps for phone & tablet
- Information architecture for stock-keeping
The results
Here are just some of the results we achieved with Argos:
- 47% participation on digital channels (up from 12%)
- 300% increase in credit applications
- A proof of concept that resulted in a nationwide rollout of the Fast Track service
Learn more
Our work in the retail sector extends beyond this project. If you’re interested in hearing more about our wider experience, please get in touch.