Client
Avon
Domain
Retail
Service
Digital Transformation
Digitising a global direct sales network
From strategy to implementation—and a very cool app for reps
Avon is famous for their global network of sales reps. But how do you accelerate growth in the digital era without alienating reps and cannibalising the existing business? That’s exactly the kind of challenge we love.
Start by listening, hard
The ask: develop a future digital experience for reps and customers—and a way to get there.
We went deep, building a detailed understanding of the entire rep and customer experience.
We then developed a visionary strategy and roadmap that played to Avon’s strengths and positioned them for growth.
This included defining an exciting digital toolset to help reps engage with customers, order products and manage their growing businesses.
All of this was underpinned by roadmaps and business planning - ensuring the commercial viability and technical deliverability of customer and rep facing products.
It’s just the start of an exciting new era for Avon—a powerful mix of the digital and the personal—and it’s gonna be huge.
8
Countries researched to understand global and regional needs.
Digital Products
Helping reps engage with customers, build their skills and grow their businesses.
Transform is a true partner; part of our company. That means they can translate their thinking into practical and workable solutions.Avon Digital Acceleration Director