Client
HM Passport Office
Domain
Public Sector
Service
UX Design
90% satisfaction for a holiday nightmare
Satisfying users is Transform’s main purpose. But how do you get 90% customer satisfaction for a holiday nightmare – losing your passport?
The challenge
Losing a passport is no fun. It’s even worse if the process for reporting and replacing it is confusing, slow and unclear.
But there was a second problem. The paper-based journey slowed up the process for the caseworkers – the people behind the scenes cancelling lost passports and issuing new ones.
The solution
Effective solutions always start by listening hard. That’s what we did, including:
- Quantitative data analysis, allowing Transform to build up a picture of the user needs and their approach to reporting lost and stolen passports.
- Real-world observation by shadowing contact centre caseworkers for two weeks to get a complete picture of how and why people were struggling with the existing paper service.
- User interviews with people who had previously interacted with the service to help identify recurring pain points and establish a clear pattern of user concerns.
The results
Instead of multiple questions on a single form, the entire process was broken up into a step-by-step online process.
This meant the overall number of fields could be reduced for the new service, as well as simplifying the language and terminology.
This resulted in:
- 88-90% user satisfaction rate
- 82% successful cancellation rate (up from 42%)
- 300% increase in the use of the service
To help the caseworkers, Transform changed the way key data was collected and reported, allowing for problems and delays to be identified faster.
The application was designed so sensitive personal data was automatically redacted, saving time and money when it came to the serious task of data protection.
Learn more
Our work in the public sector extends beyond this project. If you’re interested in hearing more about our wider experience, please get in touch.