What does that mean?
Automotive is being transformed, in a myriad of ways, at lightning pace compared to anything the industry has seen before:
Government intervention:
Legislation, quotas and potential fines for manufacturers based on the move to EV. Different levels of taxation and incentives for consumers to switch.
Powertrains:
ICE to EV and alternative fuels, but which or which combination will be the winner?
Infrastructure and investment:
Range anxiety, the charging network keeping pace with EV sales and the future of the petrol forecourt.
Consumer needs:
Ownership, monthly subscription or car sharing.
Business models:
Dealers or agents, direct or indirect sales and the role of aggregators. Car specification and price fixed at the point of purchase, now the potential for software sales over the air and subscription services throughout the vehicle’s lifetime.
Competitors:
New brands from China and the USA, the move to EV reducing barriers to entry.
Product:
Is the product the vehicle or the means of getting from A to B? The changing importance of connectivity and software technology for the passengers, rather than driving experience for the driver. The future is autonomous.
Each disruption is different, but they all require a greater focus on and abilities in the use of data, analytics and technology. The new battleground for those selling mobility solutions is customer experience and the best experiences are delivered by brands that are data and technology first.
Mobility providers need to understand and predict customer needs, from powertrains, to ownership models, to product specifications and they need to harness direct channels of communication to maximise customer and vehicle lifetime values. Loyalty will be less about brand appeal and driving experience and more about customer experience, ease of use and personalisation.
Transform has been uniting data sources, building data platforms and delivering personalised experiences for car brands for many years. Knowing, understanding and communicating with every individual is in our DNA. Let us help put it into yours.
A few of our clients
