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Client
Stena
Domain
Trade & Growth
Service
Consulting, Change management
Date
Aug 2025

Delivering transformational change for local communities in North Wales

When we stepped in as client-side delivery partner for the North Wales Freeport, we weren't just taking on another project—we were shaping the future of an entire region.

his wasn't about paperwork and processes; it was about creating 4,900 jobs and generating £1bn in GDP growth by 2030. You know, the kind of impact that gets us out of bed in the morning.

What kept them up at night

A governance landscape that would make your head spin. We're talking compliance across multiple domains, critical national infrastructure spanning everything from ports to nuclear, a consortium of specialist partners, and stakeholders reaching right up to Ministerial level. Complex doesn't begin to cover it.

But here's the thing about complex challenges—they're where transformation happens.

How we helped:

We deployed our 3D Governance approach not as a theoretical framework, but as a practical solution that brings clarity to chaos. Within weeks, we'd mapped 15 organisations and departments, identified every interaction and alignment opportunity, and created a governance structure that worked for the people involved.

Our approach was built around what really matters:

  • Strategic Vision - We aligned with Ministerial oversight across HMT, DBT, HMRC, MHCLG and Welsh Government, ensuring every decision served the bigger picture.
  • Collaborative Compliance - Rather than treating regulatory requirements as hurdles, we turned them into stepping stones, ensuring seamless alignment with Freeport policy, environmental regulations, and planning consents.
  • Operational Excellence - We kept the consortium moving as one, tracking progress, managing budgets, and turning risks into opportunities through disciplined RAID management.
  • Expert Insight - We brought together the best minds in trade, tax, customs and innovation, creating an advisory network that elevated every decision.

The difference it made:

We didn't just satisfy stakeholders—we inspired confidence. HMG and Welsh Government felt so assured by our progress and the scale of private sector investment that they recommended Ministerial approval without hesitation.

Today, the new Freeport Company isn't just incorporated—it's operational and making the impact we all envisioned. Because when you bring the right people together with the right approach, you don't just deliver projects. You deliver transformation.

This piece of work was carried out by Cadence Innova before merger. We're honoured to continue this impactful work under the Transform brand going forward.