Hugh Simpson

Director of Data & AI Solutions

Hugh is the Director of Data & AI Solutions with Transform, bringing together all the best parts of the company to solve client challenges.

Hugh has over 23 years' experience in designing, building and delivering data and AI products / solutions for top tier clients in Asia Pacific and Europe. Hugh is a former founder/CEO of a European Data & AI talent platform, VP of Data & AI at a global near-shoring company, and spent a number of years with Ernst & Young’s Data & Analytics practice in Australia and the UK.

Recent client highlights include designing and delivering a Big Data solution for $9bn company in 26 countries; led project delivery of a 3D computer vision and AI system for EU's Horizon 2020 program; and enhancing the cycling fan experience by designing the IoT and data platform driving insights for key events such as the Hammer Series and Giro d’Italia.

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