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Using data to accelerate sports subscriptions


Delivering a global CRM platform in record time



Eleven is the world’s biggest, fastest-growing platform for live football streaming.​

But it’s not enough simply to secure the rights to matches across multiple markets—they needed to get fans on board fast. That meant a global CRM platform, a single customer view, and the power to personalize everything to each fan. ​



All in 16 weeks. ​



How we tackled it: ​



We stood up the best CRM for the job - a scalable, flexible, affordable platform for all markets.​

Automation and integrations made it easy to generate insight, plan campaigns, build audiences and execute at speed.​

And we didn’t even need all 16 weeks - we were operational in 12.​



The big wins:​



4x growth, from one sport in 5 markets to 4 ​sports in 11 markets. ​



Email and app push notifications dramatically improved engagement and platform usage. ​



11% increase in conversion from registering to subscribing via email campaigns. ​​





"Transform has become our database and CRM partner, delivering a data platform that provides insight and enables us to engage with our viewers like never before, forming the foundation for our continued growth as a business."


Global CRM Director, Eleven Sports