MHP Group is at the forefront of the communications industry and knows what clients value. The rapid pace of Generative AI tooling is going to disrupt their world and they recognised the need to stay ahead of the hype.
Anchored in strategy – connecting with the business ambition to move from generic AI opportunities to MHP specific objectives.
Internal Value Chain – using our value chain methodology we were able to understand exactly where teams create value, what is involved in each step and how that translates into the P&L.
External Market Dynamics – mapping of competitive set and projection of market scenarios.
The combined analysis was overlaid with a picture of the developing AI eco-system of tools and market developments, giving a combined view of how AI affects value today as well as opportunities for the future.
"Working with Transform enabled us to rapidly accelerate our understanding of the emerging AI landscape and where it would impact our business. We really valued how the recommendations were anchored in our business and culture – specific not generic. The team were great to work with – cutting through the tech speak for an audience of Comms specialists."
CEO, MHP Group