Tackling the online retail Goliath by going Digital First (faster)
A digital acceleration programme in health and wellness
Health food chain Holland & Barrett was dealing with a high-risk, high-cost legacy digital system that meant it was lagging behind — and Amazon was threatening its online market. Our challenge? Create a digital programme of acceleration throughout the business, to stop the retail giants overwhelming wellness online.
Headless Progressive Web App to the rescue! (Among other neat tricks).
Discovery
We engaged on a focused discovery around the mobile experience, identifying the opportunity to decouple and pilot a new approach using headless PWA technology.
Alpha
The Alpha involved backfilling analysis and documentation that laid foundations for the future technology strategy, while delivering an improved user experience – significantly improving speed of use.
MVP Live Beta
The service was rolled out to customers, and the headless architecture taken forward to the full digital experience.
Outcome
7s faster
Search-to-buy page load journey time reduced by 7 seconds
"Transform upskilled our internal team and created detailed systems documentation to allow us to independently support and develop the platform after they left."
Digital Delivery Director,
Holland & Barrett