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Tackling the online retail Goliath by going Digital First (faster)​

A digital acceleration programme in health and wellness

Health food chain Holland & Barrett was dealing with a high-risk, high-cost legacy digital system that meant it was lagging behind — and Amazon was threatening its online market. Our challenge? Create a digital programme of acceleration throughout the business, to stop the retail giants overwhelming wellness online.

Headless Progressive Web App to the rescue! (Among other neat tricks).


We engaged on a focused discovery around the mobile experience, identifying the opportunity to decouple and pilot a new approach using headless PWA technology.


The Alpha involved backfilling analysis and documentation that laid foundations for the future technology strategy, while delivering an improved user experience – significantly improving speed of use.

MVP Live Beta

The service was rolled out to customers, and the headless architecture taken forward to the full digital experience.


7s faster

Search-to-buy page load journey ​time reduced by 7 seconds

"Transform upskilled our internal team and created detailed systems documentation to allow us to independently support and develop the platform after they left."

Digital Delivery Director,

Holland & Barrett

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