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Leveraging 4 million engaged shoppers

Boosting the visitor experience across 20 flagship destinations using digital innovation.

Hammerson wanted to boost footfall, visits and dwell time across its 36 shopping and entertainment centres in 7 countries (including The Bullring and Bicester Village in the UK). The challenge: A data platform and customer-facing app to encourage visits, extend stays and increase revenues across 4,700 tenants and 380m visits every year.


It’s digital-enabled retail therapy… and it’s win-win.



The killer app – and data platform


Pre-visit: Helping visitors plan their visit, map their shopping routes, choose a parking space, discover and book restaurants, bars, cinemas and special events.

During the visit: Visitors find outlets, navigate around, and get live, personalised offers through in-App push messages. So they spend longer, spend more and minimise hassle.

Post-visit: Automated emails and App messages share news of upcoming events and offers, so people can plan the next visit.



What we delivered:


  • Data platform selection & implementation

  • Single customer view

  • Reporting dashboards

  • Customer segmentation

  • Innovation and service development

  • Partner selection

  • Marketing and media strategy integration



4m+

apps downloaded


75%

increase in downloads


21%

increase in dwell times



"Transform helped us adapt to the daily challenges of transformational change. Their collaborative approach and team expertise have been central to ensuring a successful delivery for Hammerson."

Group Head of Multi-Channel, 

Hammerson


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