Bringing the store experience to online shoppers.
Helping the world’s largest Swedish home furniture retailer assess their omnichannel offer.
The world’s largest Swedish home furnituring retailer makes shopping for home decor an immersive experience — encouraging people to see, touch, and feel what their homes could look like before they buy. Increasingly, the retail giant sees the need to offer a cohesive brand experience and unified offer across all of its channels.
We helped them assess their omnichannel offer. That meant things like:
Understanding channel use
We reviewed existing research, secondary sources to spot market trends, conducted competitive analysis as well as primary research across the home furnishing category to benchmark the retailer’s position in the market and uncover drivers and dominant pathways in the shopping experience.
Rethinking delivery options
Using quantitative research and conjoint modelling we identified optimal delivery options based on cost, lead times and mode, and indicate share of preference across the market.
Assessing new store formats
A research measurement framework, including CX and Brand measures, has been developed through close collaboration to consistently test and evaluate new store formats, solutions and ecommerce platforms globally.
Findings from our global work helps local markets better plan omnichannel logistics and track sales performance, and feed into the retailer’s broader market expansion and roll-out strategies.
Home furnishing/ furniture customers surveyed
Physical stores evaluated
Store and website visitors and customers engaged