Upcoming event: Transform Academy - Machine Learning

After the success of our first Transform Academy: Agile for the Real World, we are ready to launch the second session in our series!






Transform Academy is a series of workshops delivered every few months, covering a range of topics around the key areas impacting organisations today. With this in mind, we are delighted to announce that our next session will cover the basics around machine learning.


Many organisations have vast quantities of data but that doesn't mean it's working for them in a productive way. It's common practice to use data for historical analysis - a look in the rear view mirror to see what's happened before but which inevitably means our eyes are off the road ahead.


When we move beyond data for diagnostics and consider its ability to help us predict behaviours it becomes a transformational tool in any organisational kitbag.


Join us for the next Transform Academy where Michael Baines, Head of Analysis at Transform, and Patrick Greenway, Senior Data Engineer, will share their experience and expertise of machine learning, talking us through how it can be adopted for organisational success.


The key takeaways that you can expect to get from this session will be:

  • a framework to help understand how to tackle building a machine learning model

  • understanding different learning patterns

  • methods used to evaluate model performance

  • useful tips and watch outs!


What: Transform Academy: Machine Learning

When: Tuesday 29th November 2022

Time: 10:00-11:30 am

Where: over Zoom

Target audience: CRM heads / directors, marketing directors / CMOs, marketing managers, insight specialists, junior analysts, digital specialists, CDOs


If you'd like to join us, click on the link below and register your place: https://enginegroup.zoom.us/webinar/register/6916674953701/WN_aWh8mJM6SsSD91GNpiEcWA