Data & Artificial Intelligence

Will heads up the Data & Analytics Practice at Transform. We deliver award winning data science projects using AI and Machine Learning.

He's been working with AI for over 20 years since joining dunnhumby, the data science company famous for helping Tesco run the Clubcard loyalty programme. He was also the Managing Director of TransUnion’s Marketing Division, a credit bureau and one of the UK’s largest consumer data and analytics businesses.

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He's be awarded in the DataIQ Top 100 Most Influential People in Data 5 times.

At Transform, Dione leads a 15-person cross functional team, covering account management, email developers and data engineers, working to ensure that data is always at the forefront of decision making.

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Dione is a dynamic and experienced CRM leader, focused on driving business change through best practise operational marketing processes. A data strategist, with 20+ years’ experience working with leading Brands, tasks include business justification, forecasting, budgeting, contact strategies, test design, and implementing the benefits of AI within CRM.

Experience in leadership roles across B2C and B2B agencies, Dione applies a unique perspective to CRM by focusing on understanding the core business challenges, building successful client and team relationships, in an ever-changing landscape. Through strong leadership, planning, innovation, implementation, and organisation skills Dione and her team delivers CRM programmes that achieve tangible results.

Cyril heads up the Data Engineering & Technology Practice at Transform.

He has delivered data solutions to power Transform’s AI and Machine Learning capabilities by delivering sound data delivery frameworks. He has been working with data and data solutions for over 20 years for clients in Retail, Financial Services, FMCG and Utilities. He was Solutions Director at TransUnion and CTO of two customer data platform companies before Transform.

He's recently won the DataIQ Award for Environmental, Social and Governance (ESG) on government Net Zero initiatives in Oct 2023.

Mike is an accomplished analytics leader delivering business impact through Advanced Analytics and AI.

He has over 20 years’ experience in Data Science, Enterprise Business Intelligence and Digital Analytics. 

A key strength of Mike’s is in assembling talented cross-functional teams delivering high-impact AI products and advanced analytics solutions for our clients.

At Transform he has built a world-class 20+ person analytics team from the ground up.

Mike excels at identifying business opportunities with a sharp focus on generating tangible value and bringing data to the forefront of key business decision making.

Mike has a background in Management science and statistics and is passionate about mentoring and developing analysts and data scientists as well as staying up to data on latest developments in the data field.